Focus groups

http://m.smh.com.au/opinion/society-and-culture/everyone-wins-when-more-focus-groups-are-used-20100826-13u39.html

Just a quick link to an article suggesting we just need better focus groups. The problem is how do you know when you are getting at the core of things unless you evaluate the groups with some idea as to what people are holding to be true or doing in the real world?

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